A woman’s career is no different from a man’s career. But Forbes lists produce separate publications for the two sexes each year. Perhaps the old stereotype of gender roles is to blame. Men know for sure that they can reach career heights. Women are not always. Fortunately, more and more great examples are now appearing in front of the girls. In turn, the media makes them accessible to everyone. We also want to participate in universal education. Therefore, we recall that a woman can be realized in all areas. Our heroines are unique. They are united not only by gender. These women fit the definition of self-made. They are among people who paved the way to the top with their labor.
HEAD OF TRANSNATIONAL CORPORATION
The multimillion-dollar brand PepsiCo, whose products are on the shelves in stores around the world, has long been ruled by a woman. The story of Indra Nuyi began in his native India. She graduated and worked in Calcutta. One day, a girl saw an advertisement at the Yale School of Management in the United States and got the idea to go there. She passed all the exams and earned a scholarship. In six years at BCG, she learned a lot.
In particular, Indra Nuyi led a corporate strategy for her company. And she did it so successfully that she caught the attention of Motorola. There, and then at Asea Brown Boveri, she was involved in strategic development. The career of this wonderful woman has become truly famous at PepsiCo. Profit fell, and she was invited to correct the situation. Indra was not afraid of such a task. She took up the global transformation. Firstly, the famous fast food restaurants KFC, Taco Bell, Pizza Hut brought a loss. Largely due to the lack of clear leadership. It had to be changed. The new manager singled out the restaurant business in a separate structure. And then she sold it for a huge amount. Despite this, the deal paid off only after 10 years. Secondly, sales of basic products also declined. Here Indra Nuyi showed the ability to think big.
She realized that sweet carbonated drinks would quickly lose ground. If the company is not ready for this, it will collapse. The entire corporate strategy should have been reorganized. PepsiCo, which until then had grown rich through tasty and unhealthy foods, took up a healthy diet. To launch new products, Tropicana (juice production) and Quaker Oats Company (sports nutrition) bought it.
Although analysts sounded the alarm, the new environmental trend justified. To prove this – statistics. When Indra Nuyi took over as CFO, the company’s annual revenue increased by 72%. However, a career for this woman has never been a means for easy profit. Indra thinks about the prospects and wants to benefit consumers.
REVOLUTION IN THE WORLD OF FASHION
At first glance, women’s fashion is the area where women should be at the helm. Do not rush to conclusions. Until the beginning of the twentieth century, rules were dictated here mainly by men. Yes, there were many girls among the tailors. But women’s clothing in Europe was sewn to delight the male eye. And this means uncomfortable corsets, heavy skirts and bulky designs. Relief was outlined during the first French Revolution. However, not for long: freedom, equality and fraternity unanimously chose corsets. New trends came to us with fashion designer Coco Chanel. Her success benefited everyone. It was the career of the French woman that gave the ladies convenience.
Coco’s elegance is not at all connected with blue blood. The girl grew up in an orphanage. There the nuns taught her how to sew. Ambition and a steel character have turned skill into a successful business. Chanel went from a hat store to the entire fashion industry. She showed that beauty and convenience are compatible.
The hallmark of the fashion designer was trouser suits and a small black dress. The feature of the dress was its versatility. Imagine: women no longer need to change the toilet to go down to dinner. The relevance of the outfit in any situation was decided at the expense of accessories. A small handbag replaced heavy reticules. Moreover, the whole image from Chanel was successfully complemented by perfumes. The famous “Chanel No. 5” was published in 1921. And they won customers a century in advance. The fact is that before Madame Chanel, perfume was simple. It was Coco who first offered the public a complex aroma.
Not everyone knows, but we also owe this tanned French woman fashion for tanning. Once Coco sunbathed and, unashamedly, appeared in front of society in Cannes. The famous aristocratic pallor was already losing ground. So the example of a fashion designer inspired other ladies. For all its elegance, Coco was distinguished by a masculine character. A career (which is not very characteristic of a woman of that time) was above all for her. Chanel’s fortitude was shown by her return to the world of haute couture. At 70, she presented a tweed suit and re-conquered Paris.
The story of how Joan Rowling wrote a book about Harry Potter in a cafe is known to many. For some reason, this fact causes a neglect. It seems like a career was easy for this woman. And this is a huge mistake. A series of novels was carefully planned. The writer composed huge plot schemes. Prescribed the smallest details. Connected among themselves thousands of facts. Books are riddled with allusions and references to world classics. The popularity of the series was provided not only by an interesting plot. The quality of the text and the relevance of the topics attracted to reading not only children but also adults. The literary success of Joan Rowling is undeniable. But we are not talking only about him.
Today, Harry Potter is a global brand worth $ 15 billion. Books about the boy who survived became the best-selling books in history. Joan herself annually flashes into Forbes as one of Britain’s richest and most influential women. A real business empire has been built on her talent. The film adaptation of the book series gave the writer huge amounts. Famous directors were involved in the films. They were filmed by Chris Columbus, Alfonso Cuaron, Mike Newell and David Yates. Despite this, Rowling did not stand aside. She worked on scripts and selected actors. In the last two paintings, the author also took a production chair. Harry Potter is loved by people around the world. So much so that it was possible to earn on it even after the end of the series.
The spin-off “Fantastic Beasts and Where They Live” has gathered millions of viewers at the cinema. The success of the film proved that for the adaptation of Joan Rowling it is not even necessary to write books. A series based on her scripts lives and develops in the film industry. Interestingly, the writing career of a famous woman did not stop at Harry Potter. Joan Rowling also works on other books that sell well.